Lou Bachrodt Auto Mall

Welcome to Lou Bachrodt Auto Mall, your premier destination for exceptional new and used cars, trucks, and SUVs in Rockford, Illinois and Baraboo, WI. With a rich history, we have established ourselves as one of the largest and most reputable auto dealerships in the Midwest. Our commitment to dependability, authenticity, and customer satisfaction sets us apart in the automotive industry.

Buying New or Used Has Never Been Easier:

At Lou Bachrodt Auto Mall, we understand that purchasing a vehicle is a significant decision, and we strive to provide an exceptional car-buying experience. We believe in offering our customers the highest quality vehicles that suit their unique needs and lifestyles. Whether you're seeking a new Chevrolet, Buick, GMC, BMW, or Volkswagen, or a reliable pre-owned vehicle, our extensive inventory has something for everyone.

Our dealership is conveniently located in Rockford, Illinois, proudly serving customers from Janesville, Elgin, Crystal Lake, Rochelle IL, and beyond. We have meticulously designed our showroom to create a welcoming and stress-free environment where you can explore our impressive lineup of vehicles at your own pace. Our knowledgeable and friendly sales team is here to assist you throughout the entire process, ensuring that you find the perfect car that meets your expectations.

Exceptional Inventory and Service Offerings:

In addition to our exceptional vehicle selection, Lou Bachrodt Auto Mall is proud to offer a range of automotive services to keep your vehicle in pristine condition. Our state-of-the-art service center is staffed by factory-trained technicians who specialize in the maintenance and repair of Chevrolet, Buick, GMC, BMW, and Volkswagen vehicles. From routine maintenance services like oil changes, tire rotations, and brake inspections to more complex repairs, our dedicated team is committed to keeping your vehicle running smoothly.

Quality Customer Car Care:

We value the trust that our customers place in us, which is why we prioritize transparency, integrity, and professionalism in all aspects of our business. As a testament to our commitment to customer satisfaction, Lou Bachrodt Auto Mall has received numerous accolades and positive reviews from our valued customers. We are honored to have earned the trust and loyalty of our community over the years.

Award Winning Service:


Thank you for considering Lou Bachrodt Auto Mall as your automotive destination. Where we offer award-winning service to our customers, every time! We invite you to explore our website, browse our inventory, and schedule a test drive. Our friendly team is ready to assist you with any questions or concerns you may have.

Experience the difference at Lou Bachrodt Auto Mall, where dependability, authenticity, and exceptional customer service come together.

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Testimonials Read More

Highly recommend

James Beebe
2-3-2026
Full Star Full Star Full Star Full Star Full Star

Nothing but positive things to say about this dealership and my salesman Austin. Found the truck I was looking for on auto trader at this dealership and it was by far the best priced one I could find. Dealership was 8.5 hrs from me. Austin was beyond helpful to take photos...View More

I hope to buy it from Barb.

Brodie “Brogo” G
2-3-2026
Full Star Full Star Full Star Full Star Full Star

Someone please send Barbara to the bowling alley. Shes a great cars sales lady and a top notch negotiator of 26 years. Im happy with this sale, and will back for another truck in year 2050. I hope to buy it from Barb.

I purchased my Subaru Ascent from Barb M. today.

Andrea Batten
2-3-2026
Full Star Full Star Full Star Full Star Full Star

I purchased my Subaru Ascent from Barb M. today. I inquired about the car online yesterday and Barb reached out to help make it happen. She was so helpful, knowledgeable and friendly, not at all pushy. I drove a couple hours to get there and she made sure everything was...View More

We will be back for sure to visit Adam, Sam and the entire team.

Monica
2-3-2026
Full Star Full Star Full Star Full Star Full Star

Just purchased a new vehicle from Adam at Bachrodt. 10/10 recommend and a wonderful experience. Adam is knowledgeable and courteous. If you’re considering a new vehicle, have questions, or just looking to browse he’s your guy. Charlie has created a superior car buying...View More

We will go to him every time we need a car.

Sarah Dulaney
2-3-2026
Full Star Full Star Full Star Full Star Full Star

Adam Dokken is a wonderful salesperson. He helped us find what we needed at a fair price. He is knowledgeable and helpful and takes the time to answer any questions. He goes the extra mile every time. We will go to him every time we need a car.

Our Locations

  • Lou Bachrodt Auto Mall
  • 7070 Cherryvale N Blvd
  • Rockford, IL 61112
  • Get Directions
  • Bachrodt Baraboo Motors CDJR
  • 640 State Road 136
  • Baraboo, WI 53913
  • Get Directions
  • Bachrodt BMW
  • 7042 Cherryvale North Blvd
  • Rockford, IL 61112
  • Get Directions
  • Lou Bachrodt Volkswagen
  • 7056 Cherryvale North Blvd
  • Rockford, IL 61112
  • Get Directions

Meet Our Sales Staff

Customer Experience Manager Sam  Ferrille
X
Phone (815) 332-3000
Customer Experience Manager
Sam Ferrille
Sales Specialist Adam  Dokken
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Phone (815)332-3000
Sales Specialist
Adam Dokken
Sales Specialist Al  Luna
X
Phone (815) 332-3000 Hablo espanol.
Sales Specialist
Al Luna
Sales Specialist Barb  Madisen
X
Phone (815) 332-3000
Sales Specialist
Barb Madisen
Sales Specialist Joel Ortiz
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Phone (815) 332-3000
Sales Specialist
Joel Ortiz
Sales Specialist Melly Puleo
X
Phone (815) 332-3000
Sales Specialist
Melly Puleo
Sales Specialist Prosper  Rubino
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(815) 332-3000
Sales Specialist
Prosper Rubino
Sales Specialist Lionel  Vil
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Phone (815) 332-3000
Sales Specialist
Lionel Vil

Meet Our Finance Staff

Finance Advisor Bill  Rusch
X
Pushing 45 years in the business and still enjoys breaking down a purchase to help customers make the most of their dollars. When he's not crunching numbers for your deal, you'll find him enjoying life with his wife, three kids, and three grandkids. On a boat with a fishing rod in had is one of his favorite places to be.
Finance Advisor
Bill Rusch
Finance Manager Mike  Schomer
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Phone (815) 332-3000
Finance Manager
Mike Schomer

Meet Our Management Staff

Owner Pat  Bachrodt
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Owner
Pat Bachrodt
Dealer/Operator Rachel  Bachrodt
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Dealer/Operator
Rachel Bachrodt
Vice President of Sales Patrick  Bachrodt
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Phone (815)332-3000
Vice President of Sales
Patrick Bachrodt
General Manager Charlie  Hansmeyer
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General Manager
Charlie Hansmeyer
General Sales Manager Dimitrios  Maravelas
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General Sales Manager
Dimitrios Maravelas
New Car Manager Fil  Sotomayor
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New Car Manager
Fil Sotomayor
Imports Manager Nathaniel  Groebner
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phone (815)332-3000
Imports Manager
Nathaniel Groebner
Commercial Manager Joe Luy
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Phone (815)332-3000
Commercial Manager
Joe Luy

Meet Our Service Staff

Service Director Chris  Miranda
X
Phone (815) 332-3000
Service Director
Chris Miranda
Service Lane Advisor CJ  Pottinger
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Phone (815) 332-3000
Service Lane Advisor
CJ Pottinger
Service Advisor Herman  Robles
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Phone (815) 332-3000
Service Advisor
Herman Robles
Service Advisor Julian Gonzalez
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Phone (815) 332-3000
Service Advisor
Julian Gonzalez
Service Advisor Gretchen Sutton
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Phone (815) 332-3000
Service Advisor
Gretchen Sutton
Courtesy Driver Doug  Dyer
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Courtesy Driver
Doug Dyer

Meet Our Parts Staff

Parts Manager Joy  Finkboner
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Phone (815)332-3000
Parts Manager
Joy Finkboner
Parts Advisor Kristina  Bowles
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Phone (815) 332-3000
Parts Advisor
Kristina Bowles
Parts Advisor Jon  Feldberg
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Phone (815) 332-3000
Parts Advisor
Jon Feldberg
Parts Advisor Ben  Humphry
X
Phone (815) 332-3000
Parts Advisor
Ben Humphry

Meet Our Office Staff Staff

Marketing Director Tracy  Beyer
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The quick-thinker in the group, Tracy comes to the Bachrodt team from the world of radio. Her role varies by day covering marketing, social media, video production and more. "I'm new to the biz so I love being able to bring fresh ideas to the table and help the team think outside of the car box".
Marketing Director
Tracy Beyer
Office Manager Chrissy  Tempin
X
Phone (815) 332-3000
Office Manager
Chrissy Tempin
Controller Nadine  Williams
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Phone (815) 332-3000
Controller
Nadine Williams

Contact Information

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