Lou Bachrodt Auto Mall

Welcome to Lou Bachrodt Auto Mall, your premier destination for exceptional new and used cars, trucks, and SUVs in Rockford, Illinois. With a rich history, we have established ourselves as one of the largest and most reputable auto dealerships in the Midwest. Our commitment to dependability, authenticity, and customer satisfaction sets us apart in the automotive industry.

Buying New or Used Has Never Been Easier:

At Lou Bachrodt Auto Mall, we understand that purchasing a vehicle is a significant decision, and we strive to provide an exceptional car-buying experience. We believe in offering our customers the highest quality vehicles that suit their unique needs and lifestyles. Whether you're seeking a new Chevrolet, Buick, GMC, BMW, or Volkswagen, or a reliable pre-owned vehicle, our extensive inventory has something for everyone.

Our dealership is conveniently located in Rockford, Illinois, proudly serving customers from Janesville, Elgin, Crystal Lake, Rochelle IL, and beyond. We have meticulously designed our showroom to create a welcoming and stress-free environment where you can explore our impressive lineup of vehicles at your own pace. Our knowledgeable and friendly sales team is here to assist you throughout the entire process, ensuring that you find the perfect car that meets your expectations.

Exceptional Inventory and Service Offerings:

In addition to our exceptional vehicle selection, Lou Bachrodt Auto Mall is proud to offer a range of automotive services to keep your vehicle in pristine condition. Our state-of-the-art service center is staffed by factory-trained technicians who specialize in the maintenance and repair of Chevrolet, Buick, GMC, BMW, and Volkswagen vehicles. From routine maintenance services like oil changes, tire rotations, and brake inspections to more complex repairs, our dedicated team is committed to keeping your vehicle running smoothly.

Quality Customer Car Care:

We value the trust that our customers place in us, which is why we prioritize transparency, integrity, and professionalism in all aspects of our business. As a testament to our commitment to customer satisfaction, Lou Bachrodt Auto Mall has received numerous accolades and positive reviews from our valued customers. We are honored to have earned the trust and loyalty of our community over the years.

Award Winning Service:


Thank you for considering Lou Bachrodt Auto Mall as your automotive destination. Where we offer award-winning service to our customers, every time! We invite you to explore our website, browse our inventory, and schedule a test drive. Our friendly team is ready to assist you with any questions or concerns you may have.

Experience the difference at Lou Bachrodt Auto Mall, where dependability, authenticity, and exceptional customer service come together.

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Testimonials Read More

Highly recommend

James Beebe
2-3-2026
Full Star Full Star Full Star Full Star Full Star

Nothing but positive things to say about this dealership and my salesman Austin. Found the truck I was looking for on auto trader at this dealership and it was by far the best priced one I could find. Dealership was 8.5 hrs from me. Austin was beyond helpful to take photos...View More

I hope to buy it from Barb.

Brodie “Brogo” G
2-3-2026
Full Star Full Star Full Star Full Star Full Star

Someone please send Barbara to the bowling alley. Shes a great cars sales lady and a top notch negotiator of 26 years. Im happy with this sale, and will back for another truck in year 2050. I hope to buy it from Barb.

I purchased my Subaru Ascent from Barb M. today.

Andrea Batten
2-3-2026
Full Star Full Star Full Star Full Star Full Star

I purchased my Subaru Ascent from Barb M. today. I inquired about the car online yesterday and Barb reached out to help make it happen. She was so helpful, knowledgeable and friendly, not at all pushy. I drove a couple hours to get there and she made sure everything was...View More

We will be back for sure to visit Adam, Sam and the entire team.

Monica
2-3-2026
Full Star Full Star Full Star Full Star Full Star

Just purchased a new vehicle from Adam at Bachrodt. 10/10 recommend and a wonderful experience. Adam is knowledgeable and courteous. If you’re considering a new vehicle, have questions, or just looking to browse he’s your guy. Charlie has created a superior car buying...View More

We will go to him every time we need a car.

Sarah Dulaney
2-3-2026
Full Star Full Star Full Star Full Star Full Star

Adam Dokken is a wonderful salesperson. He helped us find what we needed at a fair price. He is knowledgeable and helpful and takes the time to answer any questions. He goes the extra mile every time. We will go to him every time we need a car.

Our Locations

  • Lou Bachrodt Auto Mall
  • 7070 Cherryvale N Blvd
  • Rockford, IL 61112
  • Get Directions
  • Bachrodt Baraboo Motors CDJR
  • 640 State Road 136
  • Baraboo, WI 53913
  • Get Directions
  • Bachrodt BMW
  • 7042 Cherryvale North Blvd
  • Rockford, IL 61112
  • Get Directions
  • Lou Bachrodt Volkswagen
  • 7056 Cherryvale North Blvd
  • Rockford, IL 61112
  • Get Directions

Meet Our Sales Staff

Sales Manager Nathaniel  Groebner
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Sales Manager
Nathaniel Groebner
Sales Specialist Austin  Capes
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Sales Specialist
Austin Capes
Sales Consultant Adam  Dokken
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Sales Consultant
Adam Dokken
Sales Consultant Sam  Ferrille
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Sam has been with the company for 10 years! He is a car fanatic, his favorite being a 1966 Impala SS. Sam loves this business because he likes a challenge, and after raising six kids, you know there isn't a challenge he can't conquer.
Sales Consultant
Sam Ferrille
Sales Specialist Deyan  Kwazdran
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Sales Specialist
Deyan Kwazdran
Sales Consultant Al  Luna
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Hablo espanol.
Sales Consultant
Al Luna
Sales Consultant Barb  Madisen
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Sales Consultant
Barb Madisen
Sales Specialist Patrick  Morris
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Sales Specialist
Patrick Morris
Sales Consultant Prosper  Rubino
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Prosper has been with Lou Bachrodt for nearly 10 years and in the industry for almost 40 years! When he isn't at work he likes to antique and swim. Prosper enjoys that he is able to help people purchase new vehicles.
Sales Consultant
Prosper Rubino
Sales Consultant Lionel  Vil
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Lionel Vil is a Certified BMW and Volkswagen Sales Consultant. A former R+D and global business development professional. When he isn't at work he enjoys running, meditation and Thai cuisine.
Sales Consultant
Lionel Vil

Meet Our Finance Staff

Finance Advisor Bill  Rusch
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Pushing 45 years in the business and still enjoys breaking down a purchase to help customers make the most of their dollars. When he's not crunching numbers for your deal, you'll find him enjoying life with his wife, three kids, and three grandkids. On a boat with a fishing rod in had is one of his favorite places to be.
Finance Advisor
Bill Rusch
Finance Manager Mike  Schomer
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Finance Manager
Mike Schomer

Meet Our Management Staff

Owner Pat  Bachrodt
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Mr. Bachrodt serves as the Owner of Lou Bachrodt Auto Mall. Carrying a legacy from his father Lou, Pat has continued the family's success in the automotive industry. While Lou Bachrodt Auto Mall has been around for over an impressive, 60 years, Pat has been in the industry for over 65 years. Mr. Bachrodt enjoys golf and watching football. He is a Bears and Notre Dame fan. Pat has three children and two of them are also a part of the family business. Pat says he enjoys the business because he likes helping customers.
Owner
Pat Bachrodt
Dealer/Operator Rachel  Bachrodt
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Rachel started working at the dealership when she was 16 years old and has almost held every position in the business, so she is very knowledgeable. When she is away from work her favorite thing to do is travel. She has been to over 30 states and 25 countries. Some of her favorite activities would include hiking, reading, and going to musicals. Her favorite type of cuisine is Mediterranean. When she was asked about the company Rachel said "I love that every day I get to work with such a great group of people who truly care about one another, and care about taking care of our community. The best part about the business is that every day is a different adventure. We continue to learn, and change, and meet the challenges of an ever-changing marketplace."
Dealer/Operator
Rachel Bachrodt
General Manager Charlie  Hansmeyer
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General Manager
Charlie Hansmeyer
Vice President of Sales Patrick  Bachrodt
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Vice President of Sales
Patrick Bachrodt
General Sales Manager Dimitrios  Maravelas
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General Sales Manager
Dimitrios Maravelas
Imports Manager Naim  Sabir
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Imports Manager
Naim Sabir
New Car Manager Fil  Sotomayor
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From Sales and Finance to New Car Manager, Fil is a jack of all trades here at Lou Bachrodt Auto Mall! With nearly 10 years of experience in the industry, Fil is known to listen twice as much as he speaks so he really hears what you need most in a new car, truck, or SUV. He fancies himself a foodie and truly enjoys the outdoor activities like canoeing, cycling, and more that the Rockford area parks make possible! Your satisfaction is his number one goal and he leaves no stone unturned to find you the best deal possible. He aims to ensure you experience a better way of purchasing your next vehicle.
New Car Manager
Fil Sotomayor
Commercial Manager Joseph  Luy
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Joe K. Luy has been with Lou Bachrodt for 20+ years. With 5 kids, 12 Grandkids, and 1 Great Grandchild he certainly keeps busy! Outside of work Joe likes to explore the history of places he travels. His favorite foods include steak, chicken and pizza. Joe says he enjoys meeting new faces and building long lasting relationships with his customers.
Commercial Manager
Joseph Luy
Parts Manager Joy  Finkboner
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Parts Manager
Joy Finkboner

Meet Our Service Staff

Service Manager Chris  Miranda
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Service Manager
Chris Miranda
Service Lane Manager Patrick  Buck
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Service Lane Manager
Patrick Buck
Service Advisor Quentin  Clehouse
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Service Advisor
Quentin Clehouse
Service Advisor CJ  Pottinger
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Service Advisor
CJ Pottinger
Service Advisor Herman  Robles
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Service Advisor
Herman Robles
Courtesy Driver Doug  Dyer
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Courtesy Driver
Doug Dyer

Meet Our Parts Staff

Parts Advisor Kristina  Bowles
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Parts Advisor
Kristina Bowles
Parts Advisor Jon  Feldberg
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Parts Advisor
Jon Feldberg
Parts Advisor Ben  Humphry
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Parts Advisor
Ben Humphry

Meet Our Office Staff Staff

Marketing Director Tracy  Beyer
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The quick-thinker in the group, Tracy comes to the Bachrodt team from the world of radio. Her role varies by day covering marketing, social media, video production and more. "I'm new to the biz so I love being able to bring fresh ideas to the table and help the team think outside of the car box".
Marketing Director
Tracy Beyer
Office Manager Chrissy  Tempin
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Chrissy has been with the business for about 20 years. Aside from work, she enjoys spending time with her children and loves pizza. Chrissy says she loves the variety that her job offers her.
Office Manager
Chrissy Tempin
Controller Nadine  Williams
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Controller
Nadine Williams

Contact Information

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