Close Meet Our Staff
Our staff here at Lou Bachrodt Auto Mall is here for your convenience. Feel free to contact us with questions or for a test drive.
Meet Our Sales Staff
Meet Our Finance Staff
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Pushing 45 years in the business and still enjoys breaking down a purchase to help customers make the most of their dollars. When he's not crunching numbers for your deal, you'll find him enjoying life with his wife, three kids, and three grandkids. On a boat with a fishing rod in had is one of his favorite places to be.
Finance Advisor
Bill Rusch
Meet Our Management Staff
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Owner
Pat Bachrodt
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Dealer/Operator
Rachel Bachrodt
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General Manager
Charlie Hansmeyer
Meet Our Service Staff
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Phone (815) 332-3000
Service Lane Advisor
CJ Pottinger
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Courtesy Driver
Doug Dyer
Meet Our Parts Staff
Meet Our Office Staff Staff
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The quick-thinker in the group, Tracy comes to the Bachrodt team from the world of radio. Her role varies by day covering marketing, social media, video production and more. "I'm new to the biz so I love being able to bring fresh ideas to the table and help the team think outside of the car box".
Marketing Director
Tracy Beyer
Our Locations
- Lou Bachrodt Auto Mall
- 7070 Cherryvale N Blvd
- Rockford, IL 61112
- Get Directions
- Bachrodt Baraboo Motors CDJR
- 640 State Road 136
- Baraboo, WI 53913
- Get Directions
- Bachrodt BMW
- 7042 Cherryvale North Blvd
- Rockford, IL 61112
- Get Directions
- Lou Bachrodt Volkswagen
- 7056 Cherryvale North Blvd
- Rockford, IL 61112
- Get Directions
- Bachrodt On State
- 5695 E State St
- Rockford, IL 61108
- Get Directions
“ ” Nothing but positive things to say about this dealership and my salesman Austin. Found the truck I was looking for on auto trader at this dealership and it was by far the best priced one I could find. Dealership was 8.5 hrs from me. Austin was beyond helpful to take photos and videos of the truck...