Lou Bachrodt Family of Dealerships

test drive
Oct 8, 2025
Two 2025 Jeep Wranglers from Lou Bachrodt Auto Mall in Rockford, IL.

Buying a new car is a significant decision. You’re not just looking for a vehicle; you’re looking for a dealership you can trust. You need a place with a great selection, reliable service, and a team that puts your needs first. If you’re in Rockford, IL, Lou Bachrodt Auto Mall is that place. We’re dedicated to making your car-buying journey smooth, transparent, and enjoyable from start to finish.

A Wide Selection of New & Used Vehicles

Finding the perfect car begins with having plenty of options. At Lou Bachrodt Auto Mall, we pride ourselves on offering an impressive inventory of both new and pre-owned vehicles. Whether you’re searching for the latest model with cutting-edge technology or a reliable and budget-friendly used car, we have something to suit your lifestyle and financial plan.

Our diverse selection means you can compare different makes and models all in one convenient location. This saves you the time and hassle of visiting multiple dealerships. Our goal is to provide a comprehensive shopping experience where you can find exactly what you’re looking for.

Keep Your Vehicle Running with Our Service Center

Our commitment to you doesn’t end when you drive off the lot. The Lou Bachrodt Service Center is staffed with certified technicians who have the expertise to handle everything from routine maintenance to major repairs. We use advanced diagnostic equipment to identify and address any issues quickly and accurately.

Regular maintenance is key to your vehicle’s longevity and performance. We make it easy to schedule oil changes, tire rotations, brake inspections, and more. You can trust our team to provide high-quality service that keeps your car in peak condition, ensuring your safety and peace of mind on the road.

Find Genuine Parts at Our Parts Department

For those who prefer to handle their own maintenance or repairs, our Parts Department is your go-to source for genuine OEM parts. Using factory-approved parts is essential for maintaining your vehicle’s integrity and performance. Our knowledgeable staff can help you find the exact component you need for your specific make and model. If we don’t have a part in stock, we can quickly order it for you.

A Team That Puts You First

What truly sets a dealership apart is its people. At Lou Bachrodt, our knowledgeable sales team and helpful finance experts are dedicated to providing a positive and pressure-free environment. We listen to your needs, answer your questions honestly, and guide you toward the best options for your situation.

Our finance team works with a wide network of lenders to secure competitive financing rates and create a payment plan that fits your budget. We believe in transparency and will walk you through every step of the financing process, so you feel confident and informed.

What Our Customers Are Saying

Don’t just take our word for it. Our customers’ experiences highlight our commitment to exceptional service.

One customer noted our “Very personable service that makes customers feel welcomed and valued.”

Another shared, “The best and easiest car buying experience. Lou Bachrodt has an incredible team of people who work together so well. Thanks for the excellent customer service.”

After a negative experience elsewhere, one buyer found relief with us: “After an unfortunate experience with another dealership, it was refreshing to deal with the honest, friendly, & helpful team at Lou Bachrodt!”

Your Next Vehicle Awaits

Choosing where to buy your next car is just as important as choosing the car itself. At Lou Bachrodt Auto Mall, we combine a fantastic selection with expert service and a customer-focused team to create an unmatched car-buying experience. We invite you to visit us in Rockford, IL, to see the difference for yourself.

Ready to find your next car? Browse our online inventory or stop by our dealership today to get started.